As yet another public figure has been caught with their hand in the proverbial cookie jar we see the standard celebrity crisis response programme rolled out. They should produce a manual, or teach celebrity crisis communications 101, as the response is entirely predictable.
Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.
When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.
Rewind the clock back to the summer of 1997 and Her Majesty the Queen was in the midst of one of the biggest PR disasters in living memory following the tragic death of Diana, Princess of Wales.
Work in corporate PR for long enough and you’ll almost certainly have the opportunity to work on a large corporate retainer for a well-known international business or national household brand.
Not to put too fine a point on it, when it comes to crisis management, preparedness is the key to everything. Sincerity, openness and speed of response all have an impact as well, but if you’re prepared, then you’ll have these considerations factored in already.